Retail Marketing

In marketing sector, Pertamina carries out marketing, trading and distribution of a number of products such as fuel, lubricants, LPG, petrochemical products and other non-fuel products to domestic and overseas markets.

Pertamina runs its business in two segments that have very different characteristics, namely the retail segment and the corporate segment. Therefore, Pertamina products are marketed through two main functions, namely Retail Marketing and Corporate Marketing.

Retail Marketing sells fuel products in the transportation sector, lubricant and LPG for households and nonhouseholds, both subsidized products and nonsubsidized products.

Retail marketing activities are carried out directly or through dealers (dealership system). Pertamina markets retail fuel for the transportation sector, households and fishermen through Gas Station spread throughout Indonesia. Until 2019, the number of Pertamina channeling institutions was 7,146 spread throughout Indonesia, both Regular SPBU, mini gas stations, modular, and gas station for Fishermen.

Retail marketing supported by reliable infrastructure ranging from Fuel tank trucks, skid tanks, depots, ports and ships. Thus, energy is distributed throughout Indonesia smoothly.



Subsidized Fuel Products for Households Kerosene
Subsidized/Assignment Automotive Fuel Products Solar/Biosolar
Non-Subsidized Automotive Fuel Products Pertalite
Pertamax Turbo
Pertamax Racing
Pertamina Dex
Non Fuel Products Domestic Gas:
LPG 3 Kg (subsidized)
LPG 12 Kg
Bright Gas
Musicool (refrigerant)
Vigas (for motor vehicle)
Envogas (for motor vehicles)
Lubricants for motor vehicles

Source: Annual Report Pertamina 2018