Surabaya – Pertamina Marketing Operation Region (MOR) V, Jatim Balinus launch a new generation of SPBU which he managed, i.e SPBU Pasti Prima that will serve new experience “beyond fuel” in form of non-fuel retail service, integrated-energy service and digital service for costumer convenience. Pasti Prima present with the new design dominated by blue color.
General Manager Pertamina MOR V, Herman M.Zaini said SPBU Pasti Prima is the advance level from SPBU Pasti Pas concept, which previously succeeded changing the look of SPBU Pertamina fundamentally, aside from good quality, dose and service become more costumer-oriented. As a market leader of fuel retail business in Indonesia. Pertamina is high committed to increase the benefit which will perceived by loyal costumer of Pertamina.
“Pertamina have high aspiration for fuel business and non-fuel retail in SPBU with diverse strategic initiative, among others is developing the infrastructure, strengthen network and give better level of services to costumer. The concept of Pasti Prima we present will answer costumer needs who come to SPBU not just for buying fuel.” said Herman after announce officially SPBU Pasti Prima in SPBU 51.601.65 Jemur Sari, Wednesday (10/5).
Through SPBU Pasti Prima, Pertamina will serve non-fuel retail service with more dynamic and diverse, such as Bright Store, Automatic Teller Machine (ATM), integrated energy service i.e LPG, lubricant, water and nitrogen, giving reward to loyal costumers and make use of latest digital technology as media to interact with costumers.
“We are very supportive of this program because SPBU Pasti Prima became needs to better competition and service for oil and fuel business in Indonesia. Pasti Prima program is also very interesting because it gives bigger benefit for businessman.” said Rachmad Muhamadiyah, Leader of DPD V Hiswana Migas.
Furthermore, Rachmad Muhamadiyah said, will encourage other SPBU businessman to follow Pasti Prima Program, especially for any SPBU which has earned Pasti Pas certificate.
This time in MOR V region has already 14 SPBU available with Pasti Prima status which is 7 SPBU in Surabaya, 5 SPBU in Sidoarjo and 2 SPBU in Jember. Until end of year, Pertamina MOR V targeting at a minimum of 27 SPBU Pasti Prima in all MOR V region i.e East Java, bali, NTT and NTB.
During the first quarter of 2017, oil and fuel sale for gasoline type (Premium, Pertalite and Pertamax Series) in MOR V region reached 1.976.886 kilo liters, while for gasoil type (Solar and Dex Series) reached 783.080 kilo liters.
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